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Blog Review (Geek Gestalt) : Augmented reality augurs the future of toys

Please have a look at this article : Augmented reality augurs the future of toys I have seen the future of toys, and it is augmented reality. That was my conclusion Monday after seeing Mattel’s i-Tags,...

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Toys : Video Release of First Mattel Augmented Reality Toys with Avatar...

The Mattel toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will feature heroes, creatures and vehicles straight from James Camerons...

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Los Angeles Times Looks at the Mattel iTag Line

“Mattel’s Jason Horowitz talks to the L.A. Times about how the Avatar AR-enabled line of iTag action figures weds augmented reality and the fantastic reality of James Cameron’s blockbuster.  In this...

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Total Immersion augmented reality technology is one of most talked-about...

Total Immersion is part of Most Contagious 2009 report in Augmented Reality section. This report talks about all talked-about trends and technologies to have influenced global marketing over the past...

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Marrying The Marketing to The Product, Total Immersion Brings Augmented...

AR Gives Movie Buffs Reason for a Double Take – And Marks Company’s First Music Industry Campaign, for Universal LOS ANGELES (January 20, 2010) – In what may herald a new benchmark in entertainment...

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Total Immersion Points Way toward New Modes of Digital Game Play via...

With AR Technology in i-TAG Toys, Topps Trading Cards and More, Is Toy Industry Nearing a Tipping Point? LOS ANGELES (February 11, 2010) – With the holiday season now behind us and Toy Fair opening...

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